This Privacy Policy (“Policy”) describes the information collected by or on behalf of Raytron Enterprises, Inc. of Florida (“Raytron,” “we,” “us,” or “our”) through our website www.floridafranchise.com (“Site”), as well as how that information is used and disclosed. If you have questions or concerns about this Policy, please contact us as set forth below.
We may modify this Policy at any time. Material changes will be conspicuously posted on the Site or otherwise communicated to you. All changes will be effective immediately upon posting to the Site.
We collect Personal Information that you provide directly to us. This may occur in the following ways:
Orders: If you place an order online or offline, you will be required to submit your contact, shipping, and billing information.
Order & Payment Data: We use a PCI-compliant payment processor, Authorize.Net, to help us facilitate payment for orders. Raytron does not receive your full credit or debit card number or other financial information when you make a payment, and such information is provided directly to our payment processor. However, Raytron does receive information about your transaction, such as the products purchased, and your contact information (e.g., name, shipping address, and billing address).
Contacting Us: If you contact us, we will collect and use your name and contact information and any additional Personal Information you provide in your message, if applicable.
We may use automated technologies to collect Personal Information from your computer system or mobile device when you use our Site. This may include the following:
Cookies & Other Tracking Technologies. We may use cookies, web beacons, pixel tags and other tracking technologies (collectively “Tracking Technologies”) on our Site. Most browsers automatically accept Tracking Technologies. You may be able to disable Tracking Technologies by changing your browser settings, depending on your browser, but disabling Tracking Technologies may impact your use and enjoyment of the Site. Not all features or functions of the Site may work properly if you disable Tracking Technologies. You cannot disable all Tracking Technologies, such as those that are essential to the functioning of the Site.
The Tracking Technologies on our Site may collect information such as:
We use Personal Information that we collect for the following purposes:
As Stated or Agreed to at the Point of Collection. We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to process your order, respond to your questions, comments, or complaints. We may also use as otherwise requested or consented to by you.
Administration. We use Personal Information for administrative purposes, such as managing accounts, facilitating transactions, to inform our business strategies, and to understand the Site’s demographics and user preferences.
Site Management. We use Personal Information for Site management, such as troubleshooting problems, improving the content and functionality of the Site, statistical and other analyses of the Site, and to customize the Site to you and our users.
Business Analytics. We use Personal Information for business analytics purposes, including consumer and operations research, to assess the effectiveness of our Site, online services, and to analyze market trends and demand.
Communications. We may use Personal Information to notify you of new features of our Site, to notify you of changes to our website terms or this Policy, and for other similar communications. We may use third-parties or service providers to deliver communications to you.
To Protect Our Rights. We may use Personal Information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.
Create Aggregated and De-Identified Data. We may process Personal Information to create deidentified and aggregated data. Any such deidentified and aggregated data is no longer subject to this Privacy Policy. Raytron is the sole and exclusive owner of such de-identified and anonymized information.
How We Use Data Collected by Tracking Technologies.
We use Tracking Technologies to: (i) make our Site function properly, (ii) provide personalized experiences, (iii) tailor our interactions with you, (iv) provide us with valuable data and statistics about the usage and effectiveness of our Site, and (v) to help us improve our Site.
We may disclose Personal Information to the following categories of third parties:
Affiliates. We may disclose Personal Information to affiliates who have a need to know the information for our business purposes.
Third Parties and/or Service Providers. We may disclose Personal Information to third parties and/or service providers that provide services for us. For example, we may disclose Personal Information to vendors to help us host and manage the Site, improve the content and functionality of the Site, perform data analysis and statistical analysis, troubleshoot problems with the Site, and support or provide the security of the Site.
Government Officials / Law Enforcement. We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, Raytron or any other party, (iv) or as otherwise appropriate.
Professional Advisors. We may disclose Personal Information to our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to Raytron.
Change in Ownership. In the event Raytron is the subject of a change of control or in the event Raytron or the Site changes ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may disclose Personal Information to the subsequent owner(s) of the relevant business asset.
Other. We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
If you have questions or concerns regarding this Policy, contact us at:
13041 Automobile Blvd. Clearwater, FL 33762
